The Urban Guide to the Countryside
Cornwall Edition

Get ready to blub! The John Lewis Christmas ad is out

11 Nov 2016


It’s easy to feel manipulated with the glut of carefully packaged Christmas TV ads that come our way through November and December, and lordy knows my own cynical gene is horrifically overdeveloped. But hats off to John Lewis, early deliverers of the Christmas message of ‘gifts for everyone’ – the company has delivered a clever, lighthearted TV campaign that has already spawned a number of inevitable parodies on you tube.

Yes it has the predictable hashtags ready and waiting to exploit any social media buzz, and I don’t doubt or a second that John Lewis has its range of cuddly toy boxer dogs, foxes, badgers, hedgehogs and rabbits primed and ready to roll nationwide.


Even so, I like this ad much better than the pull-on-the-heartstrings mawkishness of 2015’s Man on the Moon.

Take a look at this hot-off-the-presses ad for yourself, and let me know if you think it’s brilliant or barking – or whether you prefer the Poke’s parody.

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The Urban Guide to the Countryside -
Cornwall Edition