Awwwww. It’s kinda cute don’t you think? The John Lewis Christmas ad hits the TV screens for the first time tonight. Made for a cool £1m with a further £6m used for marketing, it’s one hell of an investment. Up against Aldi, M&S (featuring Paddington Bear no less) and the other big Christmas players, how do you think it stacks up? No need to send your answers on a postcard, just pop a comment in the box below!