#WhatIReallyReallyWant: empowering a new generation
Just spotted this on twitter and wanted to share – Easy V (Mrs Beckham) and Mel C have endorsed a trending hashtag based on the 90’s Spice Girls hit Wannabe.
The hashtag #WhatIReallyReallyWant appears in video campaign featuring global female artists parodying the Spice Girls hit as part of The Global Goals movement to let world leaders know what what we really want for girls and women.
The Global Goals website says: “In 2015 world leaders promised to put girls and women first when they signed up to the Sustainable Development Goals to end poverty, fix climate change and tackle inequalities. Girls and women are disproportionately affected by these challenges and are key to building resilient communities to withstand them.”
So, in the immortal words of the Spice girls, tel them what you really really want for women everywhere – no jokes about lottery wins, footballer’s yachts or Italian counts sweeping you off your feet – and they promise to get your message to world leaders at the UN in September.
The ad, directed by MJ Delaney @ Moxie Pictures by being hailed as world changing, game changing girl power. And its gone viral with everyone from Save the Children to Jamie Oliver tweeting thier global goals.
In the meantime, just to whet your appetite on the eve of a new British female Prime Minister, a possible new female leader of the opposition, and a oh-please-god-let-it-be female President of the United States (the alternative being just too goddam scary for the planet), check out the vid and as ever, let me know what you think. That’s it politics over. The Global Goals