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Cool Cashmere: Jumper 1234

Need some practical and stylish new staples? I've got my eye on these hip knits from Jumper 1234.

Cornwall may not be the fashion capital of the world but if you know where to look, there are a few brilliant indie boutiques that are all over the latest trends and most importantly, know what their stylish Cornish customers want. It’s less about stilettos and more about the coolest new ankle boots, less ball gowns, more hips knits.

Jumper 1234 Camouflage knitwear

One Truro boutique you can always rely on to search out unique and unexpected pieces you suddenly can’t be without is Plum Boutique, in Nalders Court.

From Sundry’s hip sweats to the latest must-haves from Bellerose and luxe Crime London trainers, there’s so much to love (oops did I just blow my pay check?)

Jumper 1234 Swallow knitwear

This season, it’s a cache of cool cashmere that’s caught my eye. Jumper 1234 is a contemporary knitwear brand with a playful spirit. Classic crews feature leopard, camouflage or tiger patterns and two particularly adorable designs feature tattoo-inspired swallow designs.

Jumper 1234 tiger knitwear

They’ll instantly update your favourite jeans and look great paired with skirts, plus they’re so soft they tick the comfort box too. Jumpers are sized from 1-4 — hence the name.

Jumper 1234 leopard knitwear

The London brand launched in 2014 by a group of cashmere-mad friends. The designs, which are infused with irreverent British style, are dreamed up in London but production is trusted to expert cashmere manufacturers in Mongolia.

Some of my Instagram style heroes, Jasmine Hemsley and Dress Like a Mum’s Zoë, love Jumper 1234, so if you need some style tips, you know where to look.


Find Jumper 1234 at Plum Boutique, 6 Nalders Court, Truro. 01872 223149

Don’t miss:  Plum Boutique has its stockroom open this week too, with designer goodies for up to 70% off and rumour has it, there’ll be fizz flowing too.




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