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#InLoveWithLocal | Muddy Favourite Shops

We love brilliant, unique, exciting independent businesses - here are some of our faves.

At Muddy this Christmas we’ve launched an #inlovewithlocal initiative – where we are challenging you to commit to buying half of your Christmas goodies on your local high street. To help you get involved, here are some of our fave independent shops across the Duchy.

Jo & Co, Hawksfield

Jo & Co is an independent lifestyle store situated at the destination site Hawksfield in Cornwall, selling fashion, gifts, home accessories and furniture. We love founder Jo’s curation of fashion and classic pieces and her attention to detail – pick up boots, a nail polish and a bag if you happened to find that you *need* an entire outfit (of course you do). Plus, gorgeous Rifle Paper Co cards and planners, candles and plenty of books to suit even the pickiest of recipients.
Interior of Jo and Co, Hawksfield Cornwall

Interior of Jo and Co, Hawksfield Cornwall

Interior of Jo and Co, Hawksfield Cornwall

No 56, Penzance

A mix of beautiful functional homeware and gifts, timeless designs for everyday use and handcrafted pieces to make the heart sing. If you’re after a unique gift, this is the shop for you. We love the range of ink pens, nibs and an array of coloured cartridges, plus baskets for every use possible and hand-thrown pottery to make your Christmas tablescaping a doddle.

Interior of No 56 Penzance Cornwall

Interior of No 56 Penzance Cornwall

Roos Beach, Newquay

Fashion & lifestyle store, with a unique edit of women’s clothing, accessories, beauty, homeware, gifts and more, all curated to make you happy. We love the colourful and playful knitwear, perfect for a laid-back Cornish beachside lifestyle. Not just for women either, they have a funky edit of menswear.

Alice in Scandiland, Lostwithiel

Find nordic and vintage homeware and furniture at Alice’s shop alongside Cornish made jewellery, candles and unique pots made from left-over surf board resin. We love her curation of kids toys including lug-along baskets, plus handmade Cornish plastic-free beauty products and a selection of vintage Christmas decorations.

Interior of Alice in Scandiland shop Lostwithiel Cornwall

The Common Wanderer, St Ives

Sustainable outdoor apparel & hardware aplenty in this lovely little shop in St Ives. Find environmentally-conscious nice outdoor brands such as Millican, Danner, Finisterre and Topo and a gorgeous edit of boots, bags, clothing and the kit you need to enjoy the outdoors. We loved the selection of coffee flasks, penknives, inspiring books and rucksacks, perfect for the active adventurer.

common wanderer st Ives

MMW at Revolver, Newquay

“On land, at sea & everything in between” – we love Michelle’s selection of interesting, quirky brands (including Pendleton, Birkenstock, Seea and so many more) plus dramatic jewellery, funky kids costumes and lots of bits and pieces for your home.

Find more ideas here


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