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Your local Indie Store heroes: part two

As we emerge from lockdown, it's more important than ever to support local. Here some of our Indie Store businesses recount their journey and show what makes them special.

Wallets at the ready! The Spring edit of the Indie Store is live, a super scroll of fresh new fashion, gifts and ideas for your home where you track down the best of local talent across the Muddy counties and here in Cornwall.

But who are those local faces behind the brilliant brands? In the second of a Muddy Meets the Maker series, Muddy speaks to the men and women behind these fantastic Cornish indie businesses.

DUCHY LIVING – Jenny Thorne

Duchy Living Rugs & Home was born 6 years ago in Truro. Jenny’s passion for colour, pattern and textiles from the East, working with experienced and knowledgable contacts in India and Iran means that she can bring unique, sustainable and ethically produced Persian and Indian rugs, runners and Kilims to grace your space. With a real eye for colour and detail, Jenny stocks luxury cushions, throws and eiderdowns, from the French linens brand Vivaraise Deco which complement and co-ordinate beautifully with our rugs. The team at Duchy Living also offer design and interior consultations.


THE BIG BEANBAG CO – David and Lucy

In 2018, David and Lucy created the world’s first truly environmentally friendly beanbag. Driven by a hate of the effects polystyrene and plastics can have on nature and wildlife, the couple offer beanbags filled with BioFoam, a plant-based filling alternative that’s fully compostable. Made-to-order from their workshop balanced on the border between Devon and Cornwall, each product is carefully hand crafted by skilled seamstresses, Lucy and Claire. Made from high quality 100% cotton fabric and stitched together using thread made from recycled plastic bottles, each beanbag boasts comfort and durability. Lightweight enough to be easily moved, the beanbags can be enjoyed anywhere. The BioFoam filling is also available to purchase separately, perfect for refills or top-ups of existing beanbags.


SURF KERNOW – Greg Matthews

Greg set up Surf Kernow when he found himself frustrated with the lack of transparency in supply chains and the fashion industries general lack of concerns regarding ethical and environmental issues. He wanted to know where the tee-shirts he bought were made – so he decided to create his own. After studying fashion design at college he spent time working in hospitality and theatre management before setting up Surf Kernow. Lockdown in 2020 galvanised Greg into getting his business properly established and he now designs and creates his organic surf tees and caps in St Austell, with his designs inspired by water and his passions for surfing. Using sustainable materials, short print runs, Surf Kernow runs on a core ethos of ethical production (from cotton field, to factory, to you).


G&TEA – Liz, Chris & Kirsty

Liz, Chris and Kirsty started G&Tea in October 2020, working with the masters at Colwith distillery in Cornwall to infuse exquisite natural teas and carefully selected botanicals into the finest craft gin to bring you this brew-tea-ful range of innovative alcoholic beverages. The key botanicals in their gins are grown locally in Cornwall, infused with carefully sourced whole-leaf teas and additional botanicals from around the world, giving their gins a fresh twist and smooth finish. Each gin is made plough-to-bottle on a single Farming Estate.


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