Rooted Ocean, working out of their workshop / shop in Bude, north Cornwall, build and supply British made, stylish, functional gear for land and sea adventures. Visit the shop, or buy online.

Inspiring a love of nature, surf and outdoor activity through the best quality, sustainable gear and apparel is the name of the game here, although of course you don’t need to be a surfer to use and love this kit. Their lifetime gear includes rucksacks that work as well on the school run or commute as they do on the coast path, tote bags that will keep all your wet gear contained (I’m thinking swimming lessons, as much as sea swims) and the best quilted blankets I’ve seen – as well as cups to keep your coffee hot or your wine cold, and hats and t-shirts for summer beach days.

As you’d expect with a modern British apparel company, all this gear isn’t created at any old cost – this is something Rooted Ocean takes very seriously. They aim to be as sustainable as possible, offering Lifetime Gear Warranty Repairs as well as repairs not just on their gear but any brand, inspiring their customers to re-use and participate in a circular economy, only buying new when actually required.

Fabrics are carefully chosen and where possible British made, like quilted waxed cotton in heritage colours that will appeal widely, and last well; designs are timeless, and unisex. Off cuts become kids blankets, or gear pouches, or keyrings and they also create other up-cycled products, like some old tents founders Lee and Matt made into litter pick bags for the 2 Minute Beach Clean crew.

You might not need a new bag or blanket right now, but when you do, make it a good one!